This year’s Society for Marketing Professional Service THE Marketing Event, “Big Ideas,” reflects on lessons learned and success gained by SMPS past leaders while charting a course for the future of A/E/C marketing. Join our own Kirsten Sibilia Assoc. AIA, LEED AP during the first breakout session, “Marketer as Change Agent,” on November 7 at 10:30 at the CUNY Graduate Center. The panel will discuss the marketer’s role in changing corporate culture, service offering, firm identity and brand.
